Business Coaching Framework
The Pragmatic Business Coaching Framework is a structured approach designed to help businesses thrive by placing the Customer at the core.
BUSINESS AREAS
The framework focuses on nine key business areas — each organized to support customer-centric capabilities and behaviors:
- Approach-Based: STRATEGY, INNOVATION, VALUE DELIVERY
- Asset-Based: LEADERSHIP, PEOPLE, RESOURCES
- Process-Based: OPERATIONS, MARKETING, FINANCE
FOUNDATIONAL PRINCIPLES
Three Foundational Principles — CUSTOMER CENTRICITY, BUSINESS AGILITY, and ADABPTABILITY AND RESILIENCE — guide every action and decision, ensuring sustainable growth and flexibility.
The framework also incorporates the five-step V-GROW Coaching Model to drive success:
- VISUALIZE to define the big picture,
- GOALS for focused outcomes,
- REALITY to assess current strengths and challenges,
- OPTIONS to explore pathways forward,
- WILL to commit to actionable steps.
Through this integrated framework, we empower clients to achieve meaningful, customer-centered growth.
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